Starting a new business needs a strong start-up pitch deck. To convince potential investors to contribute and support your start-up, you must present the deck. Including enough information to fully explain your objectives and approach without losing your audience interest is the key to creating the best pitch deck. Are you interested? Here is a step-by-step guide on creating an interesting start-up pitch deck to assist you.

A Step-by-Step Guide for your start-up pitch deck 

A start-up pitch deck usually takes 10-15 slides that show the key information of your venture. The steps include: 

  • Introduction

Use this slide to provide an overview of your business, its name, and the goals you hope to achieve with your mission and vision.

  • The problem

The main issue in your pitch deck should be addressed first, as it serves as the foundation for your company’s value proposition to customers. Use bullet points to highlight problems and create an engaging narrative that will help you tell a compelling story to prospective investors.

  • The solution 

You need to provide a solution right after explaining the problem. Present industry solutions should be covered, and show the gaps that your start-up intends to fill.

  • Market validation

Investors place a premium on market validation as it shows that there is a market for your product. The slide should mention any relevant customer sales statistics.

  • Market size

It is time to discuss the size of the market you are attempting to break. This helps investors to understand whether the market is worth entering.

  • Product slide

The opportunity to succeed in your pitch and convince investors of your idea is on the product slide. Put your value proposition here, and one common tactic at this part is to ask a few pointed questions about your sector and show how your product provides the solution. 

  • Business model

The investor will gain a better understanding of your revenue generation strategy and channels from the business model. It will make your business easier to understand for investors.

  • Market adoption

If there are other products on the market, it is important to provide evidence that your target market is interested in buying yours. As you may include sales data, this is much simpler if your product has already debuted.

  • Competitors 

Be careful to study your competitors because investors pay close attention to this slide. Information on your company’s main competitors and how you are different from them should be included. 

  • Team 

A start-up’s team is one of its most important components. The team information will make it clearer to the investor how much business development experience your team has.

  • Marketing strategy

This slide should contain your plan for promoting your product and services. Remember to include the marketing channels you would like to use.

  • Press selection

An excellent way to showcase any buzz and get investors’ interest in your start-up is through the press section of your pitch deck. Give attention to compliments that comes with your product. 

  • Financial projections

In most of the pitch decks, this is the last slide where investors can learn about your financing request and how you are going to use those funds. 

Final thoughts

Now that you have a clear understanding of the perfect pitch deck, it is time to start looking for potential investors. As you are a start-up, every impression is important to you, so be careful in using the language and always maintain a positive attitude. 

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